As a branding project, I was tasked with creating a new logo and identity system for a made-up smoothie shop in Portland, Oregon. After going through a bunch of ideas, I decided upon going for a feel that feels natural and healthy. I was able to mock up this logo onto things such as social media pages and collateral, and I also made an animated motion graphic of it. It all comes together to create one cohesive identity for the smoothie shop.